Work at Home Creating a Internet Pressence

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Work at Home Creating a Internet Pressence

Monday, August 11th, 2008 Subscribe To Our Feed

Here are some tips on creating an internet pressence while you work from home.

1. Perform an analysis to determine whether the keywords you provided are even being searched on by potential customers.If you target the wrong keywords, all efforts are in vain and you will NEVER get listed! You also need to be sure you are using keyword phrases of two or more words to get any real results - single words yield practically no results. 2. Be sure the keywords accurately describe your business. Putting so-called “hot” generic keywords like realty, travel, mortgage, etc. on a graphic artist’s web site is a complete waste of time! (But we’ve seen this mistake made over and over again!) In fact, using keywords that do not relate to your business will raise red flags to many search engines and can even KEEP you from getting listed! 3. Be sure your web site has enough content within your area of business to support a listing in the search engines. Today’s search engines are about content, content, content! You need to keep the content relevant to your business and you need to update the content of your site at least once per month if you want to get and keep good search engine listings! Today’s search engines do not list “stale” sites – they will only list sites that they know are being maintained. 4. Re-submit your web site monthly in accordance with the latest search engine codes. You must keep your site up to date with each search engine’s ever-changing requirements. But be careful! Violate just one of these “rules” and your domain could be “black-listed” and will NEVER appear on any search engine ever again! 5. Tweak and tune your web site monthly in response to the changing algorithms. Be sure to keep your site content balanced. This is another area that the search engines will weigh in determining the placement of your site in result listings. As above, the rules for submission change monthly. You need to update your site regularly to keep your site listed above your competition! 6. Get a monthly report of your search engine rankings. If you don’t know where your web site is listed in comparison to your competition, you are practically giving away your customers! Were you listed at #3 on Google® last month but you’re #35 this month? Is it OK with you that there are now 34 businesses (instead of 2) that your customers are seeing before they see your web site! Do you even know where you’re listed or if you’re listed at all? 7. Get a monthly report of your site’s UNIQUE visitors. Your web counter may tell you that you’re getting 15,000 hits per month, and that may seem great to you - but that might be from just 300 Unique visitors poking around different pages on your site. Each loading of a different page on your web site is tracked as a “hit”. You need Unique visitors and not just “hits” to succeed online!